(Palm Beach Gardens, FL) South Florida Business Network is proud to announce the “2015 Digital Marketer” award to Everett Wilkinson. Everett has lead the community in providing exceptional service and helping educate clients on online strategies and marketing.
Everett Wilkinson has utilized his insight into marketing, financial and educational segments to build up a profession in Marketing Campaign Management. For about 5 years, he has been working intimately with his customers to wind up a trusted guide as a Communication and Marketing Strategist, serving organizations, individuals and Fortune 500 organizations. In this part, Everett is in charge of developing the business through promoting techniques and coordinates inbound informing, online networking, marking, business improvement, and traditional mail. Driven by the results most essential for his customers, Everett Wilkinson has a laser-spotlight on enhancing advertising messages, understanding the customer base, utilizing existing business opportunities, and acknowledging short and long goals and ROI.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach.